401: How To Drive Growth By Aligning Your Brand Promise With CX

22/04/2025 24 min
401: How To Drive Growth By Aligning Your Brand Promise With CX

Listen "401: How To Drive Growth By Aligning Your Brand Promise With CX"

Episode Synopsis

Why should CX professionals care about brand experience (BX)? Forrester VP, Principal Analysts Dipanjan Chatterjee and Thomas Husson join the podcast to discuss the challenges organizations face in delivering a total experience and shed light on how BX can help drive growth.