394: Getting Stakeholder Buy-In For Customer Research Pt. 2 

04/03/2025 19 min
394: Getting Stakeholder Buy-In For Customer Research Pt. 2 

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Episode Synopsis

Forrester identifies the firms that are helping businesses diagnose customer problems, develop a plan to solve those issues, and build the infrastructure needed to execute a CX transformation. That effort is led by Principal Analyst Judy Weader, who joins us to unpack her recent evaluation of the CX strategy consulting services market.