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Listen "Greg Stuart CEO of MMA Global Joins us as We're Here to SAVE Marketing from Marketers"
Episode Synopsis
Greg is here to save Marketers!
Greg Stuart CEO of MMA Global Joins us as We're Here to SAVE Marketing from Marketers | The CX and Culture Connection Podcast with Matt Egol CEO of JourneySpark Consulting.
MMA Global website: http://www.mmaglobal.com
Greg's Podcast: Building Better CMO's
Email Greg: [email protected]
0:00 - Preview
0:29 - Introduction and beginning of the show
1:08 - Introduction to Greg Stuart, CEO of MMA Global and what MMA does
5:27 - What research have you done about brand performance?
8:43 - More about Greg's website and podcast
10:44 - What does the "And" mean?
16:18 - The JourneySpark Journey
16:50 - What are the experiments that MMA Global is doing?
24:29 - How do you record propensity?
26:23 - The movable middle concept for brands
27:33 - What can you do with AI in the customer experience?
34:30 - Why use persona exercises and micro-segments?
36:52 - Greg's one piece of advice to a marketer....
40:25 - Closing Thoughts
This podcast is for CX Leaders who looking to drive growth and innovation through the connection of customer experience and culture.
More about Matt Egol and JourneySpark Consulting:
Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark ConsultingA partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.
Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.
Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.
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