In this episode of The CX and Culture Connection, host Matt Egol, CCXP, sits down with Aaron Shapiro, founder and CEO of multiple high-growth companies, including Product—the agency built for the AI era—and Day Forward, a next-gen life insurance company.

From leading Huge and selling it to IPG to pioneering Silverpop, acquired by IBM, Aaron has been at the forefront of digital transformation. Now, he's applying AI to revolutionize CX, marketing, and automation. How can companies fine-tune AI to solve real business problems? What are the three AI-driven trends shaping the future of customer experience? And why is the blend of human expertise and AI automation the key to success?

Whether you’re a CX leader, marketer, or innovator, this conversation will give you actionable insights on how to future-proof your business.

Listen now and join the conversation! https://youtu.be/BzX5_pvG7sc

#AIinCX #CustomerExperience #DigitalTransformation #MarketingInnovation #Leadership #BusinessStrategy

00:00 The Power of AI in Business Problem Solving
02:53 Transforming Customer Experience with AI
05:54 Future-Proofing Businesses through AI Strategies
09:06 The Evolution of Marketing and Content Creation
11:57 Automating Content Creation in Media
15:08 The Shift in Media Consumption Patterns
17:48 Building Emotional Connections through Experiences
21:58 Emotional Peaks in Customer Journeys
24:00 The Magic of AI in User Experience
27:55 The Pathway to Value: Better, Faster, Cheaper
30:52 Revolutionizing Life Insurance with Technology
35:05 The Human Touch in Digital Experiences
39:01 Building Culture in Remote Work Environments
45:28 Embracing Change and Innovation

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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity

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