In this episode of The Customized Ride, Chris and Sandy sit down with Robbie Purser, the creator of United By Trucks, a classic truck lifestyle brand rooted in nostalgia, creativity, and community. Robbie shares how he began filming in his home garage in 2018, simply wanting to learn more about video and classic trucks. That curiosity eventually grew into a thriving platform filled with builds, road trips, profiles, and storytelling. Today, United By Trucks has expanded into a full time business that includes media production, merchandise, and a successful podcast. Alongside his wife Sarah, Robbie also runs UBT Media, where they help automotive companies tell their stories through video, visuals, and strategic branding. We talk about the defining moment when UBT became more than a hobby, the highs and lows of full time content creation, mental and financial pressures, balancing family and work, and the importance of building a supportive community. Robbie also dives into his current projects, including an OBS Silverado and the long term evolution of his 1968 GMC named Teddy. If you love classic trucks, creative storytelling, or entrepreneurial journeys, this episode is packed with gold. Robbie keeps it honest about the effort it takes behind the scenes and how passion fuels him through every challenge.WHAT WE COVER• How United By Trucks began• Learning video and wrenching at the same time• Turning content into a full time business• The reality of burnout and financial swings• Why nostalgia and storytelling matter in truck culture• Building a small but powerful team• Balancing family, travel, and business• His approach to OBS and classic GMC builds• Favorite shows, dream rides, and community reflections• Encouragement for new creatorsABOUT ROBBIE PURSER• Founder of United By Trucks• Runs UBT Media with his wife Sarah • Host of the Action Line podcast • Based in Marietta, Georgia, traveling and creating with his family

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