Episode Synopsis "Episode 1: Understanding the Problem"

In this episode I discuss three techniques that you can use to get to the essence of any business problem.

Listen "Episode 1: Understanding the Problem"

More episodes of the podcast The Customer's Couch

• Episode 5: Mere Measurement Effect
• Episode 4: The Gift and Curse of Confirmation Bias
• Episode 3: Role Theory and User Personas Part 2
• Episode 2: Qualitative Research - Projective Techniques
• Episode 1: Understanding the Problem