Send us a textIn the "Customer Success Playbook" podcast post-game show, hosts Kevin Metzger and Roman Trebon discuss their recent episode with guest Greg Daines, who delved into the primary reasons for customer churn in 2023.Main Points:Churn Categories: Early, mid, and late churn, with a significant focus on early churn which comprises 70% of the churn reasons.Early Churn Insights:Primarily caused by a mismatch between customer expectations and the services or products offered.Sales and marketing strategies, including deep discounting and free trials, often contribute to early churn.Solutions:Companies should strive to understand and align with customer goals better.A focus on organizational alignment to effectively cater to customer needs.Greg's eBook: Encouraged listeners to read "23 Churn Reasons in 2023" available online for deeper insights. You can find Greg's ebook here.The conversation underlines the necessity of aligning a company's offerings with customer needs to reduce early churn and foster satisfaction.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

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