The Current Report: Video games provide diverse opportunities for marketers

30/06/2023 6 min Episodio 8
The Current Report: Video games provide diverse opportunities for marketers

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Episode Synopsis

On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year. To read the full stories included in this episode: Tubi reaching new heights after Super Bowl ad: https://www.thecurrent.com/fast-platforms-tubi-are-streamingOpportunities for advertising in the gaming space: https://www.thecurrent.com/cannes-lions-video-games-advertising-brandsGoogle accused of violating it's own standards: bit.ly/4344FEGWarner Bros. Discovery may add CNN to MAX service: bloom.bg/3XxQ8zZ

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