The Current Report: Retail data is supercharging programmatic marketing

The Current Report
10/11/2023 8 min Episodio 27
The Current Report: Retail data is supercharging programmatic marketing

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Episode Synopsis

On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports._______To read the full stories included in this episode:Data strategy is crucial to crushing the retail media game: https://bit.ly/3FQhvNNWalmart and Peacock team up on AI-powered shoppable ads: https://bit.ly/47v38u5Diamond Sports reaches deal with NBA: https://bit.ly/3u93WWX

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