FOOD TRENDS  – How the Hype Shapes What We EatKate and Tracey are joined by PR powerhouses Pim Pattanasuk and Hannah Campbell from Media Circus Creative who live and breathe the social buzz. Together, they unpack the rise (and fall) of food trends, from viral hits like whipped coffee to the cucumber salad craze.They explore how social media fuels the hype and manipulates what's on our plates, why authenticity is winning over perfection, and how businesses can ride the wave without losing their values. Best of all Pim, Hannah, Kate and Tracey bond over their personal food values, culture and connection!RECIPE OF THE WEEKViral Cucumber Salad — It’s popular for a reason. Easy to make, versatile to use and delicious. Find the recipe here (I'll pop the link through later today)ABOUT OUR GUESTSPim Pattanasuk is the founder of Media Circus Creative, a Perth-based PR and marketing agency known for bold storytelling, standout campaigns, and big creative energy.Hannah Campbell, Senior Account Manager at Media Circus and IGA Ambassador, brings a decade of PR experience — plus insights from her time on Big Brother and My Kitchen Rules.JOIN THE CONVERSATIONStay curious and get involved! Follow us on Instagram → @curiouscookspodcast Reach out → [email protected] Discover more via our webpage → https://www.kateflowerfood.com.au/thecuriouscooksSPONSOR THANKSThis podcast is proudly supported by Urban Forager — Australia’s only certified organic stock concentrate. Shop the range and use code CURIOUS20 for 20% off aturbanforager.com.auHOST INFORMATIONTracey CotterellA professionally trained UK chef turned Perth culinary icon, Tracey has spent decades teaching more than 80,000 home cooks through her Matters of Taste cooking school, and introducing people to fresh food experiences via her Australian and international agrifood tours. Part chef, part tour guide, and all-round fresh produce and cooking expert, she thrives on uncovering the people and stories behind great food—and sharing them with others in a relatable way. Instagram @mattersoftaste + Facebook @mattersoftaste Kate FlowerFood stylist, recipe developer, and storyteller, Kate has spent over 30 years in the food industry—and the past 15 bringing dishes to life for some of Australia’s most loved brands. From the farm gate to the family table, she’s passionate about the journey of every ingredient, and how understanding that journey changes the way we cook, eat, and connect. Kate is the author of three printed cookbooks celebrating local producers under the banner A Local Table and is driven to discover the best ways we can eat for both enjoyment and health. Instagram @kateflowerfood  + Facebook @kateflowerfood #TheCuriousCooks #FoodAdvocate #LocalLegends #KateAndTracey #WAPodcast#TheCuriousCooks #FoodTrends #SocialMediaFood #WAFoodScene #KateAndTracey #EatCuriously #PerthPodcasts #FoodCulture #MediaCircusCreative #UrbanForager

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