“Credit unions are the original social enterprise.” - Cameron MadillThank you for tuning in to episode 48 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Cameron Madill, CEO and Co-owner at PixelSpoke. Cameron begins by sharing his education and career journey that led him to finding a passion working with credit unions. PixelSpoke is a worker-owned cooperative and certified B Corp that helps credit unions create beautiful and efficient websites. Cameron believes credit unions are the original version of what it means to be a social enterprise. As a team, PixelSpoke is committed to doing exceptional work and building “everybody wins relationships” that inspire positive change.During our conversation, Cameron discusses strategy and the three core pillars PixelSpoke has built for credit unions: best practices and creativity, digital branch analytics, and impact storytelling. We talk about how PixelSpoke can help credit unions differentiate their impact work to better align with their brand identity. He shares the three core components or three C’s for impact marketing: core focus, committing to something big, and communicating memorably. Cameron talks about climate finance and how it pertains to credit unions and their members. As we look to the future, PixelSpoke is focused on blending digital capabilities and human services to provide a positive member experience.As we wrap up the episode, Cameron talks about enjoying his favorite coffee machine, listening to opera, and going out in nature when he gets the chance. Enjoy my conversation with Cameron Madill!Find the full show notes on cuinsight.com.Connect with Cameron:Cameron Madill, CEO and co-owner at [email protected]://www.pixelspoke.comCameron: LinkedIn PixelSpoke: Twitter | Instagram | LinkedIn | Facebook

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