Yu Xiong is Co-President of Luffa, a Web3 decentralized instant messaging app designed specifically for security. Why you should listen Luffa is a next-generation Web3‑powered social and messaging app built on the decentralized Endless protocol. Its core mission? To give users a clean, private, and distraction‑free experience—no user tracking, ads, or hidden analytics in sight. Everything is end‑to‑end encrypted, including photos and voice messages, and there's a distributed storage mechanism—so not even Luffa can peek at your chats. Oh, and yes, it's entirely free—no subscriptions, no in‑app purchases necessary. But Luffa doesn't stop at secure messaging—it's more like a mini Web3 ecosystem. You get a multi‑chain wallet, AI translation to help you chat globally, and even a token issuance roadmap promising content and transaction monetization. Users can display or set NFTs as avatars, mint their own on Endless Chain, and manage them all within Luffa's unified wallet experience. In short, it's where state-of-the-art privacy meets next-level social finance—and it's trying to be more than just another chat app. Supporting links Fidelity Crypto Careers  Luffa Andy on Twitter  Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.

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