In this episode of The Crude Truth, Rey "RT" Treviño III sits down with Rachel Weaver, founder and CEO of Amplify and Impact Global, to discuss the power of personal and company branding, investor relations, and the psychology behind visibility and trust. Rachel shares insights from her journey from broadcast journalism to global PR, emphasizing the importance of omnipresence, storytelling, and adding value to your audience. Whether you're an entrepreneur, investor, or business leader, this episode highlights how amplifying your message with authenticity can lead to lasting impact.Highlights of the Podcast00:01 – Introduction 02:30 – Meet Rachel Weaver04:50 – Building Brands with Purpose07:59 – Presence Matters09:59 – Psychology Behind Investment Decisions11:32 – Know and Serve Your Audience14:25 – Amplifying Good in Oil & Gas17:03 – Rachel’s Career Journey20:53 – Integrity in Branding & Media24:26 – What Amplify and Impact Does30:08 – Bragging vs. Storytelling33:35 – Power of Story in Investment34:45 – Ideal Clients & Crisis Management39:25 – Contact Info

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