Our guest this week is Bec Johnston, head of marketing at Wathall's - The Funeral Directors and founder of her own creative consultancy for independent funeral directors.Bec’s story is not one of straight lines. At 22, a family tragedy changed her entire outlook on life and pulled her into the family business, a path she never imagined taking. Nine years later, she is at the forefront of reimagining what funerals can be: colourful, personal, and truly reflective of the lives we celebrate.Bec shares how her creative vision and emotional openness are reshaping an industry often clouded in taboo. She also opens up about her own crossroads, stepping away from the family business to launch a new chapter supporting funeral directors nationwide. This is a conversation about grief, life, legacy and the power of talking openly about the one thing that affects us all: death.If you enjoyed this episode, please click follow. It means the world and allows us to keep creating. You can also follow us on Instagram ⁠@thecrossroadpod⁠.And a big shout out to Prism Studios — the team behind the episode you are hearing today!

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