On today’s Marketing Monday, we're going to be talking about Using a Value Ladder for Authenticity and Alignment.Have you ever been told that "you need a high ticket offer" or maybe you've been thinking that having a low ticket offer for your service-based business is a complete waste of time?So in this episode, we’re going to talk about why having a low ticket offer as a bridge to your premium offers and programs is a smart decision that will move your business forward. So if you're a coach, consultant, or service-based business owner who wants to know what's a value ladder, why you might need it as well as the pros and cons of having a low ticket offer - then tap play, and let's dive right in.Follow along on Instagram at @defythestatusquobizTo connect with other Defiant Businesses, join the Facebook Group 

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