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Listen "Ep 7: Attribute Swapping — Big Ideas from Small Changes"
Episode Synopsis
You don’t need to reinvent everything to be creative — sometimes, just changing one part is enough. In this episode, Donal Thompson introduces attribute swapping, a fast, practical method to generate fresh ideas by modifying small details. Whether you’re improving a product, service, or team routine, this simple tool can help you break patterns and unlock surprising innovations.🔄 Discover how changing one attribute can lead to breakthrough thinking — in just 5 minutes of clear, actionable English.
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Ep 5: Creativity Loves Constraints
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Ep 3: Ask Better Questions, Get Better Ideas
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