ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Pricing the Intangible"
Episode Synopsis
Creative work has a large proportion of intangibility, which becomes a challenge when trying to price this work. So how do we place a financial value and how communicate that value to our stakeholders?
Join me as I explain the concept of value-based pricing, share pricing trends from around the world and my pricing tips to help you craft your next proposal.
Join me as I explain the concept of value-based pricing, share pricing trends from around the world and my pricing tips to help you craft your next proposal.
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