Today we’re going to cover how to use user testing in your product development process.   But first up why should you use user testing? It’s an important part of the product development process when you’re in retail as you want to make sure your product performs exactly the way it should. That is doesn’t break and it can be the best it can be. Completing this process will ensure your ideal customer will want to buy your product and love it enough to share it with others.   If you enjoyed today’s episode then please do share it with another business who would love it or on social media @arnoldandbird. It really makes me smile when you do this :)   Full show notes

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