ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#3: Remove Friction From Your Brand"
Episode Synopsis
Friction is anything that stands in the way of our customers' interactions with our brand. Great brands are created when we eliminate friction from our customers' journey.We need to remove all friction, distractions, barriers, and headache points from our websites, from our marketing, and from our brands. The more friction our customers have to endure, the more likely they are to drop the sale and choose to buy elsewhere.
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