Usually, we focus on getting more traffic to our handmade shops online.
However – have you ever thought about your conversion rate?
Out of the traffic you get through your virtual door – how many of those potential customers become actual customers?
In today’s episode, I’m going to be sharing 8 possible reasons why your shop is struggling to convert those visitors into customers.
If you’ve ever asked yourself ‘I’m getting all these visitors, but no-one is buying… why?’ – then this episode is for you.
If you’ve never calculated your conversion rate before, there’s a handy formula further down – make sure to check out what YOUR conversion rate currently is – and see if it’s something you need to work on improving.

















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Quotes and highlights from this episode:
 



First – know your conversion rate. If you’re seeing less than 2 percent and your conversion ask isn’t significant, you’re likely facing a conversion problem


(Number of sales you get per month / number of visitors to your site per month) x 100 = your conversion rate as a percentage

Bad photography/lacking photography (size, in situ)
Descriptions that lack crucial detail (not answering common objections/questions)
Overly complex checkout process
Website is difficult to navigate/poorly designed
Lack of trust (not having https for example, no reviews, no real name)
You aren’t marketing to the right people (ideal customer)
Mismatch between price and perceived value
Choice paralysis (too many options)

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