Taylor vs. Beyonce.  Do you care? Maybe not but a lot of people do.   And not just fans – those people who follow their every move and every word.  Politicians – presidents! - business leaders, economists,  stock market analysts, and yes even academics are interested in the Taylor Swift and Beyonce effects.     And that’s because their impact is huge.  In terms of the economy,  we’re talking billions of dollars.  And their influence is felt in other ways around the globe.  Sarah Olutola, a professor at Lakehead University has always been interested in pop culture and digs deep into its history, influence and meaning.  Hear what she has to say about two of the biggest artists in entertainment - Beyonce and Taylor Swift.  Info on Guest:Sarah Olutola is an Assistant Professor of Writing, in the Department of English at Lakehead University.  For more info on Sarah and her work:  https://www.lakeheadu.ca/users/O/solutola/node/65634Check out this article:  https://theconversation.com/the-humiliating-downfall-of-japans-johnny-and-associates-fans-reckon-with-sexual-assault-in-entertainment-214831Sarah also writes YA novels and children’s books under the pen name Sarah Raughley. https://sarahraughley.com/Add’l Info: We’d really appreciate your support!  Please rate our podcast and subscribe and follow us on social @CRAMideas.  Thanks for listening! We’d really appreciate your support! Please rate our podcast and subscribe and follow us on social @CRAMideas. Support the CRAM Podcast!Research shapes our lives, yet so much of it doesn’t reach the public. CRAM bridges the gap, bringing groundbreaking Canadian research to everyone. To keep this important work going, we need your support. CRAM is a registered charity, and Canadian donors will receive a tax receipt. Help us share the research that matters and donate using the link below. Thank you! https://www.canadahelps.org/en/dn/124993

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