Do you think about every purchase you make?  I’m talking about the ethical and moral implications.  Do you know where and how your clothes were made?  Is your shampoo filled with toxic chemicals? What kind of additives are in your cereal?  Are the companies behind the brands you purchase good corporate citizens? Life is already complicated and we’re confronted with millions of choices everyday.We’re asked to choose wisely, conscientiously, ethically.  But are we really making informed choices?  How do we know?  Aya Aboelenien, a marketing expert, navigates the murky world of ethical marketing.  Info on Guest:Aya Aboeleneien is an assistant professor in the Dept of Marketing at HEC Montreal, the graduate school of business at the University of Montreal. For more info on Aya and her work:  https://www.hec.ca/en/profs/aya.aboelenien.html Her article on entertainment brands adapting to Gen Alpha: https://theconversation.com/from-barbie-to-thomas-the-tank-engine-how-entertainment-brands-are-adapting-to-generation-alpha-228682Add’l Info: We’d really appreciate your support!  Please rate our podcast and subscribe and follow us on social @CRAMideas.  You’ll keep up to date on all our fascinating topics.  Thanks for listening!  We’d really appreciate your support! Please rate our podcast and subscribe and follow us on social @CRAMideas. Support the CRAM Podcast!Research shapes our lives, yet so much of it doesn’t reach the public. CRAM bridges the gap, bringing groundbreaking Canadian research to everyone. To keep this important work going, we need your support. CRAM is a registered charity, and Canadian donors will receive a tax receipt. Help us share the research that matters and donate using the link below. Thank you! https://www.canadahelps.org/en/dn/124993

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