Should you stop making the EP, stop writing the novel, or stop building the YouTube channel? Or, do you need to commit to going through the Dip and reaching the summit on the other side?In this episode of The Craft, Carter and Colby discuss this often fraught question. They apply two heuristic mental models that can help inform our decision to quit: Seth Godin’s book The Dip and Shreyas Doshi's LNO Framework. The resultant conversation explores key metrics and questions that can prepare us to launch, endure, and even quit a project. -----Chapters:0:00 Introduction1:43 The Dip overview10:59 Being in the Dip14:00 LNO schema 19:18 Hierarchy of values 27:58 Key metrics and questions 32:20 Case study: Songmaps 34:55 Conclusion -----Links:Read The Dip by Seth GodinLNO Framework-----Support The Craft:Subscribe to Dwelling (Weekly writing from Carter)Send feedback or ideas to [email protected] art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.

Ver todos los episodios