I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.We dive into why Teachery stands out among course platforms (spoiler: it’s not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.What You’ll Learn:- Jason’s entrepreneurial journey from “I Wear Your Shirt” to Teachery- How Teachery differentiates itself in a crowded course platform space- The shift to lifetime pricing: why it works and what you should know- How simplifying your offer can skyrocket your business- The importance of AI and “done-for-you” tools in 2025- Why shorter, bite-sized content is winning in the online space- Jason’s insights on building customer loyalty through genuine supportResources Mentioned:- Teachery: https://gemmabonhamcarter.com/teachery- Wandering Aimfully: https://wanderingaimfully.com/- Gemma’s Free Course Creation Class: https://learn.gemmabonhamcarter.com/class/ Support the show

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