Today, we're chatting with one of our Passive Project Members: Ellen Mackenzie. Ellen is a Social media strategist and coach offering 1:1 social media services and training for other women who wish to build their own SMM business.In this episode, she is sharing:How she 4x my course sales in one year (US $22k in 2021 to US $85k in 2022)How courses can change your business for 1:1 service providersHow TikTok and Youtube generated the most organized leads for her businessLet's no forget some kind words she had to say about her experience inside of The Passive Project:"Learning Gemma’s strategy on how to do webinars resulted in a 7% conversion rate! It's the first time ever I've actually had people buy live on a webinar! PP completely changed the way I teach webinars and sell my offers.I always thought I ran "good" webinars but now my mind has been blown. I realized how much I was hiding my offer at the end and felt guilty trying to sell to people. That mindset shift has been my biggest win from the program. I now have it on an evergreen funnel that’s converting at 2% and I’ve 4X’d my course sales in one year, from $22k to $85k!"Visit her website here: https://www.ellenmackenzie.com/Follow her on IG here: https://www.instagram.com/ellenmackenziee/---Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ ---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show

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