4:34 - Life long serial marketer who hates the way we're supposed to do marketing5:07 - His two daughters: a Producer and a Musician6:46 - "I hate lazy marketing"8:15 - Marketers often wake up in the morning assuming people care what you have to say9:44 - Geoff shares "the twofold" job of the marketer11:44 - The pain of Covid advertising13:47 - Incredible passionate about the consumer -- and making sure their voice is considered14:12 - People confuse growth for a goal: growth is a result.15:21 - Geoff's internal empty chair exercise17:11 - The importance of being good to people.18:20 - The fallacy of heritage (when the consumer doesn't care)20:31 - Hard to keep continuity on big brands today because players come and go20:51 - New P in marketing = Personal23:31 - Talking at consumers vs Communicating with consumers27:10 - Stranger Things amplifies "New Coke" -- the decision for Coke to say "yes"28:40 - "This is a new coca cola company"29:06 - 3B PR Impressions from Stranger Things partnership31:08 - Know Going In You Are Going To Get Fired: What gives you the courage to take shots32:30 - Geoff's interview with Mike Wilsky.33:27 - "Have you ever gone all the way" - Interview question, Mike Wilskey (Nike)34:51 - "You're going to fire me one day. I actually want this to be the thing you fire me for."35:43 - The importance of going for it38:23 - Geoff explains the "what's the catch" no catch...catch.41:05 - "I try to surround myself with ridiculously creative people and see what happens."42:18 - The power of music in their family: his wife and his two daughters44:31 - Geoff's new role sitting on a few Boards48:06 - Geoff explains a meeting at Coke when he was new and didn't say anything (but should have)

Ver todos los episodios