Growing up and eventually working for your family’s business is no small feat. Especially when this Washington farming heritage owns and runs multiple different brands in a variety of industries.   But what roots everything together is family, farming, and giving back to the community.   Yet those burning questions are still there: What’s it like working with your dad? Your aunts? Your brother? How do you diversify your products and stay relevant? How do you break into new industries as a farmer? How can you capitalize on your agricultural expertise through partnerships? How can your family-owned business create opportunities for your local community?   Get ready for some answers because today’s guest is a fourth-generation Monson whose family roots began in farming and agriculture (in the 1930s!) and continue to grow and expand with cutting-edge distilleries, cideries, vineyards, and so much more!    Taylor Monson Jackson, grew up surrounded by vineyards, orchards, and cattle. After graduating from WSU (class of ‘16), Taylor started working for the family business first as a lab tester and tasting room associate before shifting into her current role as the Director of National Sales and Marketing at Goose Ridge Estate Vineyards & Winery business, Destination Brands, and Monson Ranch Distillers.   Taylor is giving us the inside scoop on what it’s like being a part of a family-run business, why diversifying your offers and business is key to weathering the shifting landscape, how she navigates the different brands of her family business, their passion for WSU, and the benefits of partnerships.    Did we mention she comes from a long line of Cougs? You definitely don’t want to miss this unique episode!    Leave a 5 star review on iTunes or Spotify!   What we discussed: [1:00] What it was like growing up in a multigenerational Cougar family [3:00] How her family’s farming roots set the stage for the success [6:00] A quick rundown of the entire Cougar family [7:45] What made her decide to go to WSU [9:10] How WSU led her to Seattle and abroad before going back to Pullman [11:20] The story behind the Goose Ridge name [13:17] How the company continues to diversify [13:55] Why hospitals and the military started buying their surplus of bulk wine [14:40] What the shifts into the distillery business look like (& what they’re making) [16:30] How they make Vodka from Cabernet Sauvignon grapes [18:24] How they navigate branding all their different products [20:22] Behind-the-scenes look into their Kraken partnership [24:00] Why ag and farm and winemaking is an untapped job market [26:00] The benefits of doing market research for the wine and distillery brands [29:13] Advice for people working in a family business    Links: Goose Ridge Winery: https://www.gooseridge.com/ Monson Ranch Distillers: https://monsonranchdistillers.com/   Find out more about our community via the CougsFirst! website:  ht

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