Joe McKay left a government job in Australia to raise his family in rural France—and stumbled into the solopreneur life along the way. In this episode, Joe shares how one consulting gig turned into a thriving ghostwriting business and agency, all built on the back of his personal brand on LinkedIn.We talk about: • The “fork in the road” moment that launched his corporate escape • Why solopreneurship gave him a taste of freedom he couldn’t un-taste • The mindset shift from resume-building to brand-building • How to optimize your LinkedIn profile for connection—not just credibility • His “Lurker Strategy” that turns profile views into potential clients • Why FOPO (Fear of Other People’s Opinions) is real—and how to beat it • Why the 1:1:1 model (1 Problem, 1 Person, 1 Offer) works best when you’re startingIf you’re on the fence about escaping corporate—or building something on the side—this episode is packed with real talk and proven tactics.Links Mentioned: • Joe’s LinkedIn: https://www.linkedin.com/in/joemckay/ • Solo Success School Playbook: joemckay.info • Join the Escapee Collective: https://escapee-collective.circle.so

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