If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.Erik and Ashland talk about:Ashland's experience as an entrepreneurthe challenges of managing inventory in retail and its impact on e-commerce conversion ratesthe importance of personalization in e-commercehow to use customer data to create a connected journey across different channelsoptimizing the product page for conversionmanaging inventory in retailcreating a connected journey for customers across all channels how merchants increase conversion rates through dynamic website contentthe need to emphasize the brand story to build social trustHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Ashland Stansbury - https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/Justuno: https://www.justuno.com/Because: https://www.trybecause.com/

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