In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully shares his insights on engaging with customers through email, micro-launches, and private Facebook groups. Sully and Erik talk through:the benefits of self-funding and investing in the right areas for long-term sustainabilitythe importance of simplicity, authenticity, and copywriting in building a successful e-commerce brandvarious e-commerce tools and marketing strategiesthe importance of building customer-centric businesses - online and offlineusing Email for product innovationsimplifying product offerings for increased conversionhow offending some of your audience can be healthy for adsthe importance of building trust with customers through messaging and guaranteesHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Tyler "Sully" Sullivan - https://www.linkedin.com/in/tyler-sully-sullivan/ Justuno: https://www.justuno.com/BombTech Golf: https://www.bombtechgolf.com/Ecomgrowers: https://www.ecomgrowers.com/SullyTyler.com: Shopify Marketing Expert

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