In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team. Key topics discussed:Challenges of building a DTC retail side of the business from scratch The importance of tracking and optimizing your digital marketing strategy Making the checkout process as frictionless as possible.The impact of the iOS update on retargeting and audience building strategiesManaging a tech stack - and the many struggles that come with thisDiscovering new apps and learning from other retailersThe future of influencer marketingHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Will Griffin - https://www.linkedin.com/in/will-griffin-63b64527/Justuno: https://www.justuno.com/Sophistiplate: https://www.sophistiplate.com/Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI

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