In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing. They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search optimization. Erik and Ashley discuss:creating memorable website experiencescurrent trends in conversion marketingthe need for: clear communication, proactive customer service, and easy returns to build trust and retain customersworking through friction points with customer returnsensuring website accessibility and compliancesearch optimization for e-commerce sites with a large inventoryrising costs of traditional digital advertising channelsputting customers first in all aspects of the businessHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/Justuno: https://www.justuno.com/Levitate Foundry: https://levitatefoundry.com/

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