When you're creating content for your business, are you thinking about what's going on in your audience's head? You should! That's what's driving them to do business with you. This is what Lisa Princic, today's guest on the Stories in Small Business, discovered--and how she came to grow a business around marketing and messaging. Through learning and testing in her own business, Lisa was able to develop the skillset needed to help her clients transform their businesses.  Listen in to hear more about business messaging, deep messaging, testing your copy, self-auditing your messaging, the difference between content and website copy and how to build your brand--along with SO many other things. About Lisa Princic Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable, profitable brands. She helps them simplify their offers, focus their brand with bolder messaging, strengthen and deepen their marketing systems. She is a trained business strategist and the host of the Scaling Deep Podcast. Lisa is a results-oriented, deep thinker who has a knack for "seeing" the value of each business and turning that into a pipeline ideal clients. Mentioned in This Episode Noticeable Brand Guidebook

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