As business owners, we have enough on our plate already, right? From standard operating procedures to marketing to sales to networking to product creation to...you name it. It's a lot. But one place where a lot of business owners hide their head is their numbers. But the numbers in your business could make or break your business. If you're not listening to the story your business numbers are telling you, you might not be around very long. That's why the conversation I had with today's guest is such an important one. Danielle Hayden of Kickstart Accounting shares that while it's okay (and even recommended) that you outsource your financials, every business owner needs to know some key numbers in their business. And we're not just talking revenue here. Do you know your business's financial trends? Are you making responsible decisions based on those trends? It's time to get comfortable in your role as CEO and take the fear and overwhelm out of accounting. Tune in for more! Mentioned in This Episode Content Strategy Clarity challenge Get your free goal-setting worksheet About Danielle Hayden Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn't crunching numbers on her clients' behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.

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