Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility

The Content Cocktail Hour
16/09/2022 Episodio 167
Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility

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Episode Synopsis


Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.” 0:00 Intro 1:02 Dan’s background 5:55 Value and pricing 7:15 3 core value drivers 8:00 Value cascade 11:55 Brand and Positioning 18:48 Pricing 21:15 Product market fit 22:10 Packaging 26:30 Who’s responsible 29:10 Rolling out internally 33:42 Freemium 42:18 Connect with Dan 42:45 Closing words Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Dan: | LinkedIn | Website Follow Brett:| Twitter | LinkedIn 

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