Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind

The Content Cocktail Hour
11/02/2022 Episodio 107
Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind

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Episode Synopsis


Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential. 0:00 Intro 0:58 Conversation 4:00 Role at CaliberMind 7:30 Humanize marketing 10:10 Account-based marketing 13:30 Podcasting 17:30 Internal success metrics 20:06 Striking a balance 23:48 Sharing bad news 26:30 Internal marketing 28:00 Learn more 28:40 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Camela:| Twitter | LinkedIn | Website | Podcast Follow Brett:| Twitter | LinkedIn 

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