Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times.  With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success. Key Takeaways Marketing is essential for business growth, even (and especially) during economic downturns.  Cutting your marketing budget is a short-sighted decision that will likely cost you more in the long run. Tough economic times present unique opportunities for those willing to invest in marketing. Maintain an abundance mindset and focus on long-term goals, even when facing immediate financial pressures. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook.  Connect with Tracy Winkler on LinkedIn and Facebook.  This podcast is produced by Two Brothers Creative 2024.

Ver todos los episodios