SHOW NOTES  The B2B consulting world is saturated with tons of people who might be offering similar services to you. It’s more important than ever to get clear about who your ideal client is, the problems they face and the message you want them to know about on how you can help them solve their problems. Because everything that you create going forward is based on this person or type of business. Until you gain Radical Clarity, you’ll be throwing time and money down the drain all while reaching no one.  In this episode I'll go through the three simple steps to get you there. How to define your ideal client and be a Targeted 'Assassin'! How to Frame the Client Problem How to write your Power PitchIn B2B, selling to executives is an entirely different game.Unlike B2C businesses…You’re selling your expertise, not an off-the-shelf product or cookie cut approachYou’re selling high value, high-touch consulting services at a premium priceWhat you’re selling requires far more trust and intimacy andExecutives want to see a return on their investment, fast!This means that getting;Client ClarityClarity of the problems they need solving and Clarity of the Power Pitch based on the problems found - your messageBecomes a major focus to centre your consulting business. Radical Clarity will help you identify a challenge your ideal client currently faces – THE GAP – and show how you can help them “bridge that gap” from their problem to a solution you provide.  I hope that you manage to get some real value and insight from this week’s show. Any questions please email me on [email protected] or connect with me on LinkedIn and share any of your thoughts or ideas for future topics to discuss on the next episode.

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