Send us a Message!Unlock the secrets behind marketing's transformative power in the construction industry with our esteemed guest Chelsea Roth, a marketing maven with an insider's perspective on branding, storytelling, and building client relationships. As Roth peels back the layers of this intricate field, we move past the notion that marketing is confined to social media, diving into the science of understanding the customer's 'why' to create consistent outcomes. Her journey from the Department of Defense to the heart of construction marketing is a testament to the diverse paths that lead to this dynamic realm, showcasing the impact marketing has on securing projects and shaping our communities.Step into the evolving world of construction marketing where the fusion of technology and creativity is reshaping the industry. With Chelsea's guidance, we unpack the importance of community, networking, and professional organizations, like SMPS, in honing marketing skills. We also explore the essential tools and soft skills required to excel in this field, such as Adobe Creative Suite, Canva, and emotional intelligence. Whether you're seeking to transition into construction marketing or simply aiming to refine your expertise, this episode is brimming with actionable advice and the joy of sharing the stories behind significant construction projects.Delve into the future as we discuss how advanced technology, including iPads and AI, is revolutionizing construction practices and travel experiences alike. I open up about my own pursuits, from reaching personal travel milestones to leveraging video editing and social media skills in my professional life. For those drawn to the visual arts or keen on deep industry insights, we extend an invitation to mentorship and connection. Additionally, we offer a call to action for military veterans and supporters in the construction industry to amplify their voices through the Construction Vet Podcast platform. Join us on this episode to navigate the intersection of marketing, technology, and personal growth within the construction industry.This episode is brought to you buy Aerial Resupply Coffee. Aerial Resupply delivers bold flavor with every sip. Their beans are expertly roasted for peak freshness and a smooth, invigorating taste. Elevate your coffee game by using code CONSTRUCTIONVET10 at checkout to receive 10% off every order. Stay caffeinated with Aerial Resupply Coffee. If you're a military veteran in the construction industry, or you're in the construction industry and support our military vets, and you'd like to be a guest on the podcast you can find me at [email protected] , or send me a message on LinkedIn. You can find me there at Scott Friend. Let's share the stories and motivate others!Aerial Resupply CoffeeSupport and premium coffee for Americans, Veterans, and First Responders.Benchmark AbrasivesBenchmark carries a complete line of flap discs, as well as blades and surface conditioning.Memorial RanchServing our veterans and first responders by providing a place of relaxation through resiliency. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show TCV Email: [email protected] TCV YouTube: https://www.youtube.com/@constructionvet/featured TCV Instagram: https://www.instagram.com/constructionvetpodcast/

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