Master Sommelier Fran Kysela founded fine wine and spirits import company, Kysela Pere & Fils (KFP) in 1994. KFP works with over 200 suppliers from 13 countries. While wine remains KFP’s focus, it also distributes craft beer, premium sakes, ciders and specialty spirits. Kysela shares his thoughts about the fine wine business, opportunities and challenges for importers, and selling to the millennial market, underscoring the importance of accountability as well as authenticity. www.kysela.comThis show is brought to you by Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

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