Have you ever hesitated to recommend a treatment because you weren't sure your patient could afford it — or worried your fees would look like you're putting profit before care? Many private-practice providers freeze at the money conversation: we undercharge out of guilt, over-explain costs, or avoid talking about outcomes and value — and that leaves patients confused, underserved, or worse, exploited. That discomfort is exactly why this episode matters. The Roundtable pulls back the curtain on pricing, billing, and ethical care — we name the tension between value and access, then give you practical ways to hold both at once: clear upfront conversations about outcomes, flexible "plan B" options, warranties/refund approaches for devices, pro-bono funnels, and clinician-level boundaries that protect both patient outcomes and your team's sustainability. BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN: How to frame cost conversations around value and outcomes (so patients see spending as investment, not just expense). Concrete strategies for setting and defending fee schedules while staying ethical and compassionate (including transparency, team conversations, and when to push back on insurer-driven rates). A practical, team-based clinical approach for complex concussion cases — what to assess first (vision, vestibular, neck, nervous-system regulation) and how to coordinate referrals. Real ways to increase access without going broke: pro-bono slots, low-cost/online resources, sliding plans, and negotiating efficient treatment doses that still get results. On this episode of The Roundtable we dig into the hard stuff — cost, billing, and caring for people in vulnerable positions — and we walk through a real, messy case study (Michelle's multi-system concussion) so you leave with both mindset shifts and actionable tools.    Join the Clinician's Edge to have Your Weekly Taste of Neuro Wisdom here: https://www.natashawilch.com/clinicians-edge   Visit Natasha's Website: https://www.natasha-wilch.com   Thank you to our sponsor Neuronic. Learn more about their photobiomodulation products and save $100 on your order by checking out their website here: https://www.neuronic.online/discount-handler?code=2568457

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