As a leader, your question should not be whether to be people-led vs customer-led… if you choose correctly, then you already have both.As the title of this episode should give away, a people and purpose focus has been a staple of Sat Sanghera’s success as CEO of IP Integration, and it should be central to your success too.Sat joins us for this week’s episode of The Company Doctor Podcast to share just how putting people and purpose first unlocks your business’ growth!Key takeaways from this episode:Define your purpose with your leadership teamHave values beyond words written on the wallBuild an environment where people can do their best everydaySat Sanghera: https://www.linkedin.com/in/satsanghera/Send us a textLinks & references: https://www.thecompanydoctor.com/Gary Gamp: https://www.linkedin.com/in/garygampGeorge Clode: https://www.linkedin.com/in/georgeclodeGary's new book, Career Catalyst - available online now: https://www.amazon.co.uk/Career-Catalyst-Secret-Skills-School-ebook/dp/B0DFYVG6XY/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

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