Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend.Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this new year, and looks at what may lie ahead. He foresees a robust year, with more exciting and diverse content on the horizon.  Key areas of focus in this episode:The impact of Amazon's purchase of Wondery Amazon will make more acquisitions in 2021Spotify's growth, and competitor attempts to keep paceWhy privacy will be a growing issue in the coming yearPodcast advertising revenue's continued growthGrowth of other revenue streams, such as pod merchThe types of shows people will probably want to listen to in coming monthsQR codes have had a resurgence in that they are a simple way of letting people subscribe to a podcast showWhy podcasts that are no longer updated aren't a concern. Known as 'podfade', this can be due to the fact that it's a limited series.Be sure to check out James' newsletter/podcast Podnews, and his new podcast show Podland.news , hosted by James and Sam Sethi.Support the show (https://www.buymeacoffee.com/communicateinfluence)

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