This week on the podcast, I talk about the marketing strategy guide I develop with my clients to give them a better idea of how to connect with their ideal customers.In it, I give tips on how you can:Nail your key messagesThink about your big-picture goals and align them with your marketingDevelop your brand in a way that resonates with your ideal audienceWrite like you're speaking to one person, not sending a mass messageUncover your brand's archetype and brand essenceFind the values that resonate with your business…and loads, loads more.If you haven't thought about the psychology behind your marketing lately, then this is the podcast to listen to, so you can tap into an audience that will buy from you - because they love what you do or sell.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.

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