Send us a textDarcy Sullivan breaks down the complex world of SEO with her unique "Oreo cookie" analogy, explaining how on-page actions, off-page actions, and the "sweet stuff" in the middle combine to help businesses become findable online. She shares practical advice for creating effective websites that convert visitors into customers.• SEO (Search Engine Optimization) is positioning your brand to be findable online when people search for your products or services• The "Oreo cookie" approach to SEO includes on-page actions, off-page actions, and the strategic elements that connect them• Even new businesses need a website, with four fundamental pages: home, about, contact, and services• Clearly define your target audience and identify keywords they use when searching• Maintain consistent NAP (Name, Address, Phone) information across all online platforms• Use free tools like Google Analytics or Clicky to understand your website's performance• Ensure your website is mobile-friendly and loads quickly on all devices• Local businesses should optimize their Google Business Profile, Yelp, and other directory listings• Collect feedback on your website by asking others if they understand what you offer• AI tools can help improve titles, messaging, and content, but shouldn't replace human expertiseVisit propellyourcompany.com for free trainings and resources on improving your online presence.Support the showCheck out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

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