In this conversation, Phil Goodman engages with Alex Marr, Director of Creative Services, and Brandon Roberts, Director of Video from McCallie School, to discuss their roles, the unique positioning of the school, recent creative projects, and future aspirations. They explore the dynamics of their creative team, the importance of strategic planning, and the challenges of engaging students in creative processes. The discussion also touches on industry trends in education marketing and the significance of maintaining high-quality content amidst changing attention spans.

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