In this episode, Kyle Draper introduces Luke Shankula, the CEO and founder of Loans on Demand. They discuss Luke's marketing tactics, specifically his use of two-step posts to generate engagement and leads. Luke explains the strategy behind these posts and how they can be effective in gaming the algorithm and starting conversations with potential clients. He also emphasizes the importance of being a person of value and creating content that resonates with your target audience.01:01 - Annoying Marketing Tactics08:08 - Overcoming the 'Ickiness'10:08 - Creating Buzz with Two-Step Approaches13:30 - Being Seen as a Person of Value20:20 - Generating Content Ideas23:15 - What Loans on Demand Does25:14 -Next Level Community26:13 - Acknowledging Mistakes  Takeaways:Whether it's sharing expertise, tips, or resources, consistently offering something valuable builds your reputation as a knowledgeable and helpful professional. This can attract more engagement and interest in your services.Asking your audience to comment for more information or resources can increase engagement and reach. It also allows you to directly connect with interested individuals through private messages.  Everyday activities and experiences can be valuable content. Sharing these moments can help you connect with your audience on a more personal level, showing that you're more than just your business.  Just like in-person relationships, online relationships thrive on interaction. Commenting on, liking, and sharing others' content can help build your online community and presence.Quotes:"Understand what they need and what they want... if you've never presented value to your audience, the reason I'm able to get away with this is because I, for the last six years, have posted consistently and put out value."  "This is called a two-step post... what that just means is you're making someone take an action and then you're going to do something because of their action."  "If you're just putting out crap, people are going to catch on... You have to actually put out value. You have to engage with them because then there's the law of reciprocity."  "I'm always taking pictures and recording video. How much of that makes it to social? Hardly any of it. But I'm just always capturing content."Show Links:Community Platform: www.BecomeNL.com Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ Social Media:Facebook - https://www.facebook.com/NextLevelLoanOfficers/ YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/ 

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