In this episode of the Coherent Business Podcast, Aram sits down with Colin Davis to discuss the importance of "First Principles", and the inherent tension between dual realities, emphasizing the importance of balancing pragmatism with understanding. It discusses how combining these elements can lead to a more comprehensive approach to reality, and how you can adapt this to your business. Topics covered in this episode: Business improvement & coaching Managing & CEO solutions Pragmatism vs. Understanding Business problems and solutions Being a healthy CEO Resources: Protentional https://protentional.comProtentional guides leaders to integrate compelling priorities into coherent strategy. First Principles Coachinghttps://firstprinciplescoaching.comTailored coaching to help you live a full life, find what drives you and become the best version of yourselfColin's LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciplesAram's LinkedIn: https://www.linkedin.com/in/aram-digennaroChapters:  01:13 — Introduction 01:40 — Defining First Principles 02:54 — Slicing Reality 03:41 — The Two Ditches 04:11 — The Transcendentals 04:58 — Business and Principles 06:24 — The Polarity Principle 08:28 — Why Simple Frameworks Fail 10:43 — Two Kinds of Simplicity 13:26 — Development Cycles 14:06 — Philosophers for Business 16:08 — Socrates and Knowing 17:12 — How Knowing Works 18:08 — The Five Drives 19:57 — How Scripts Form 21:09 — Why “I Shouldn’t Do This” Fails 22:45 — Two Routes to Change 23:48 — Accessing the Subconscious 25:11 — Metaphor & Pattern 26:16 — Experiences Change Emotion 26:39 — Can Coaching Rewire You? 27:42 — Breakthroughs & Trust 

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