The Cognitive Marketer

Por: Gee Ranasinha
The best B2B Marketing podcast of 2026! Behavioral Science and buyer psychology, cutting through the marketing noise with weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.
34 episodios disponibles

Latest episodes of the podcast The Cognitive Marketer

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What do customers hate about us? 28/09/2025
Badly done AI is the clipart of the 21st century 21/09/2025
We're thinking about marketing timing in the wrong way 14/09/2025
Price isn't a number. It's a feeling. 07/09/2025
It's less about the creative, than it is about the message 31/08/2025
What we say vs. what they hear 24/08/2025
It's not about adding, it's about taking away. 17/08/2025
This isn't a 'knowledge' problem 10/08/2025
We're not selling what we think we're selling 03/08/2025
'Good enough' is no longer good enough 01/08/2025
A sales process that's stuck in the past 01/08/2025
Buyers don't purchase "the best" 01/08/2025
Sell the hole, not the drill 01/08/2025
The 2 ways of creating value 01/08/2025
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