ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What do customers hate about us?"
Episode Synopsis
Most purchases aren't about finding the perfect solution—they're about avoiding the worst problems. Buyers pick the option that annoys them least, not the one that delights them most.Understanding customer dislikes isn't just useful research—it's often the fastest path to growth. Sometimes the best way forward is removing what holds people back.
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